As insulated as those of us who work in the Asheville RE market are, I can't help but comment on the media's attention to how much full service realtors make vs. discounters. CBS has found a way to jump on the bandwagon of "let's get the greedy realtor." Not only was much of the information one sided and out and out wrong, it painted a picture of the professional Realtor as someone who does nothing to make tons of money.
It is always the job of the professional to explain what the Value Proposition is: For sellers this includes:
1. Needs analysis
2. Pricing strategy
3. Property preparation
4. Marketing strategy
5. Receiving an offer
6. Negotiationg to sell
7. Selling
8. Pre-close preparation
9. Closing
10. Post Closing
This is not a 1-2-3 operation. In future posts, I will explore some of these propositions and show how the full service professional can actually get MORE money for the seller than the discounter can.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment